it makes me think that "bing" is what would be said after a search and not before. but then leaves what to say to do the search, like to "google" something. maybe you google to search and bing to find?
Kumo could have worked. People could say "I'll go on kumo". The need to find a replacement for "Google" in "Google it" is a bit desperate; Microsoft can't make people say Bing it if they dont want to.
It reminds me of how Cold Stone Creamery names its serving sizes: like it, love it, gotta have it. Customers want to tell the cashiers, small, medium and large. Please don't patronize consumers