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View Thread: Microsoft rebrands Hotmail/MSN/Live/.Net/Microsoft Search (Again)
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    rhm said:

    OK, the name is stupid - reminds of Chandler BING from Friends - but will it be any good as a search engine? Got to say I'm not that impressed with Google lately, they've been letting SEOers get away with murder, so there's a chance a better search could get at least one user Smiley


    I've been using other search engines recently as Google does seem to have lost focus on who exactly is the customer, perhaps it's still in Beta?

    Bing is a silly name but it is a word that is used dramatically already in every-day-speech to mean 'surprise' so I do get it, but it is daft so Microsoft is going to be on the back-foot from the get-go with this one.