Can you get away with telling us what area it's in?
Same [area] as your previous project?
Oh, it's the same thing, it's just that we now (finally) have an official name. But of course this name must be kept Uber Top Secret until the big announcement next month.
The amusing part is that it won't really
be top secret - they'll tell select members of the press in advance, to "build the buzz". You know all those stories that begin "Next week, Microsoft is expected to announce..."? Totally marketing driven. And
then on the day itself the entire press corps will have been given advance notice, so that they can write all their stories and be ready to file as soon as it's "official".
The whole marketing world is a very weird, you-scratch-my-back-and-I'll-scratch-yours kind of place, with lots of these little "rules" that have evolved over the years to make everyone's jobs easier. It'll be interesting to see how it evolves over the next
few years now that blogs have been added to the mix.