Adding my vote to suggestions by others: making C9 work - while we're still young (some of us don't have much more time to go, dammit!) - HAS to be top priority.
A contest woud be cool.
Less marketing videos. Less Sarah Ford having interviews with people at a desk with a scripted conversation in which you're trying to convince us of how awesome the latest Microsoft technology is. More videos of just walking in with a video camera and asking what people are doing. Sarah can do this too.
Interviews in which you don't notify the softie(s) beforehand.
"Softies at the coffeemachine".