Coffeehouse Post

Single Post Permalink

View Thread: Microsoft: "Be What's Next"
  • User profile image

    W3bbo said:
    Ian2 said:

    Microsoft stopped using "Where do you want to go today?" around 2000, for the past 5 years or so it's been "Your potential, our passion" everywhere and "People_Ready" for their business software.


    Companies don't need slogans though, Apple doesn't have one, I think that's saying something.

    Think Different?


    Okay, they don't really say it so much anymore. But...I'd argue that most of Jobs' advertising one liners do the effect of a slogan. "World's most advanced operating system" "Most brilliant piece of engineering" ... they give the effect that Apple is leagues ahead of everyone else.