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    Very little.  I know that KC Lemson (to choose one obvious Outlook/Exchange example Smiley) posted a plea for readers to stop sending her all their support questions.  There's just no way for blogs to be able to handle the load to take over from the "regular" channels for marketing, sales, and support right now.  The most any product group blogger can realistically hope for in the near-term is to help on user education.