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Acer CEO warns Microsoft to 'think twice' about its Surface plans (source: The Verge)

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  • giovanni

    They are pissing off so many people that they must be doing something right finally: http://www.theverge.com/2012/8/7/3225094/acer-ceo-jt-wang-microsoft-surface-warning

    Edited typo

  • wkempf

    "It is not something you are good at so please think twice."

    If they aren't good at it, why is Acer concerned, hmmm?

    This was a stupid thing for Acer to come out with publicly, especially worded as they did. The best this can do is give the Surface more (positive) attention. Acer just showed themselves to be a company that's not likely to survive in the next few years.

  • giovanni

    @wkempf: If Acer was really good at it, they would compete with Apple by now... Microsoft Hardware is actually pretty good qualities wise, though not all their designs are aesthetically pleasing to me.

    Too many OEMs have manufactured junk for so long (Acer is among them), I really hope for something new and Surface looks like a good start.

  • Ian2

    Maybe sour grapes as Acer manufactured the Tablet that was given to attendees of the last PDC ?(but 1)

  • Bas

    It is not something you are good at so please think twice.

    Building quality hardware is not something Acer is very good at either. I love that their message is "The device we will be competing against will be terrible, so please don't make this easy to compete with device." Their shareholders will love that.

     

    Should we still rely on Microsoft, or should we find other alternatives?

    So what are they going to do? They're already building Android devices and iOS is off limits. They could grab a more obscure OS or build their own, but.. that's not something they are good at so they should think twice.

  • Harlequin

    I think Microsoft as of now is starting to realize that OEMs #1 concern is OEMs. You can see this in companies like Sumsung, who themselves make Windows Phones, but Samsung also pimps their Galaxy S III more than any Windows Phone.

  • MasterPi

    , Bas wrote

    They could grab a more obscure OS or build their own, but.. that's not something they are good at so they should think twice.

    Their credit rating was recently cut to a junk grade because of growth issues.

    "This is a structural issue, because the company is quite concentrated in the PC market but does not have strong performance in terms of the non-PC area such as handsets, media tablets or services generated from enterprise customers," Kevin Chang, a Taipei-based credit analyst at Fitch, said by phone today.

    Is there room in today's world to not be a social or mobile company?

  • MasterPi

    Have Dell, Lenovo, Vizio, Sony, or HP made silly statements? I sort of feel like they're going to be the ones that last in the coming years (well, Sony is a bit arguable right now...).

  • Bass

    OEMs should have started a consortium and produced their own desktop OS a long time ago. When you build your business around some other company's proprietary product, don't be surprised when stuff like this happens.

  • Dr Herbie

    Well, the whole success of MS was down to Gates' vision of commoditising the hardware -- it didn't matter who build the hardware as much as it mattered who wrote the OS.

    OEMs should spend some of their capital in buying MS shares, then eventually they might get their consortium Big Smile

    Herbie 

  • DeathBy​VisualStudio

    I don't think Acer and the OEMs have much to worry about considering how well the Zune and Kin did. The Zune HD was better than anything else out there and Microsoft still failed to connect with consumers.

    If we all believed in unicorns and fairies the world would be a better place.
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  • JohnAskew

    @DeathByVisualStudio: I disagree. Personally I will not touch Acer. If you think the Surface tablet is going to be as lame as Zune and Kin, I disagree. I've had one Microsoft mouse betray me, but all other hardware has been quite solid. I believe the Surface tablet will be their best yet and put OEMs back into their labs.

  • wkempf

    @JohnAskew: You missed his point. "The Zune HD was better than anything else out there and Microsoft still failed to connect with consumers."

    I don't think you can predict whether or not the Surface will be successful based on what happened with the Zune, but he does have a point that Microsoft has a history of being pretty bad at marketing their products.

  • DeathBy​VisualStudio

    @JohnAskew: I didn't say Microsoft's hardware sucks or even the design. I also didn't say Acer's hardware nor designs were great. I said Microsoft failed to connect with consumers. So far Microsoft's and the OEM's connection with consumers has been "because we're less expensive" and "because this is what you use at work". IMO both of these hooks are out the window when it comes to W8, Surface, etc.

  • JohnAskew

    @wkempf: Oh, I see that point.

    Zune was a day late vs. iPod, as was Windows Phone vs. iPhone, etc...

    There are connectors on nearly all music hardware for iPods, but nothing for Zune. I get the point.

    Surface is not going to replace iPads, but some of us are looking for laptop replacements running Windows... I think that's a very large and ready market.

    So I don't think Microsoft needs to perform any magic to sell Surface tablets, at least not the Pro.

    I think both of those 'hooks' are still valid, but that's no way to sell product, I agree.

  • MasterPi

    , MasterPie wrote

    Have Dell, Lenovo, Vizio, Sony, or HP made silly statements? I sort of feel like they're going to be the ones that last in the coming years (well, Sony is a bit arguable right now...).

     

    Actually, found this from Dell:

    Neowin interview said:

    How do you feel about Microsoft entering the PC hardware market with the Surface?

    Microsoft is an important partner to Alienware and Dell and Dell will be delivering a full portfolio of Windows 8 tablets – and other products -- later this Fall.  I think the Surface sets a bar for all of the tablet manufacturers out there to beat and I have no concern in Dell's ability to do so.

    http://www.neowin.net/news/interview-we-chat-with-frank-azor-of-alienware

    Seems to be the right attitude.

  • DeathBy​VisualStudio

    , JohnAskew wrote

    @wkempf: Oh, I see that point.

    Zune was a day late vs. iPod, as was Windows Phone vs. iPhone, etc...

    There are connectors on nearly all music hardware for iPods, but nothing for Zune. I get the point.

    Surface is not going to replace iPads, but some of us are looking for laptop replacements running Windows... I think that's a very large and ready market.

    So I don't think Microsoft needs to perform any magic to sell Surface tablets, at least not the Pro.

    I think both of those 'hooks' are still valid, but that's no way to sell product, I agree.

    The hooks aren't valid when pushing Windows RT tablets that go head-to-head with the iPad. The only leg up that Windows RT has is embedded MS Office but it has a ton of negatives including a much smaller catalog of apps. As for the "Pro" it's my understanding it won't be available until the first of the year. While I agree it makes a great laptop replacement I think if Microsoft overprices it they loose out to the iPad even if they are different beasts. People are already accommodating the iPad's shortfalls just like people have accepted MP3's poorer quality when compared to a CD. The real wildcard here is if Microsoft releases an iOS version of Office. I hope they do -- put the fire to the feet of the Windows group and make them stand on their own.

    If we all believed in unicorns and fairies the world would be a better place.
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  • AndyC

    @DeathByVisualStudio: Your missing the point. The Surface itself doesn't need to outsell the iPad. It's not like Zune vs iPod. What it needs to do is raise the bar for Windows devices, so that the platform as a whole is seen as a viable competitor. The fact that Acer are clearly worried that they won't be able to produce high enough quality devices is a sign that it's making the impact it really needs to.

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