Coffeehouse Thread

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Ads In Metro Apps

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  • User profile image
    DCMonkey
  • User profile image
    Blue Ink

    @DCMonkey: the original post includes a detail that I think is crucial: the ovesized ad appears at the very end of a long panorama. It's still huge, but it's somewhat less intolerable that way.

    It remains to be seen if this will be in the advertising guidelines, if those will be enforced and if there will be some strict monitoring to close loopholes.

  • User profile image
    Bas

    As much as I could do without ads, I think they look a lot better than the terrible banners apps have nowadays. And at least these aren't in your face all the time. It's more like magazine ads this way.

    Also, websites have been doing a lot more offensive stuff with regards to ads than this for a long time now.

  • User profile image
    AndyC

    @Blue Ink:Well at the end of the day the best way to avoid obnoxious adverts will still be not to use apps that use obnoxious in-app advertising. As long as they don't start showing up in the default apps, I don't see them being any more of an issue than you get on the web today (or in some apps - WLMessenger for example).

    As unfortunate as it is, the fact people aren't prepared to pay for software too often means we're likely to see more and more ad-sponsering as times goes on. See TV as proof.

  • User profile image
    Craig_​Matthews

    , AndyC wrote

    As unfortunate as it is, the fact people aren't prepared to pay for software too often means we're likely to see more and more ad-sponsering as times goes on. See TV as proof.

    If TV is any indication, eventually even pay apps will have advertising. See every cable channel as proof.

  • User profile image
    Ian2

    @Craig_Matthews:Or pay top dollar for a seat in the cinema ...

  • User profile image
    contextfree`

    I don't mind that Microsoft is providing developers with a platform for funding their app development with ads, but I do mind that they are putting ads within some of their own apps (Music, Video) - that is obnoxious, especially given that those apps are associated with paid services.

  • User profile image
    Harlequin

    , contextfree` wrote

    ...that is obnoxious, especially given that those apps are associated with paid services.

    Well, we do pay for cable TV, and their channels are full of ads Smiley

  • User profile image
    Dr Herbie

    @Harlequin: ... well you might pay for that, but I don't!

    Here in the UK, I pay for the BBC through the TV licence (but the BBC has no adverts), and I watch other terrestrial TV channels that have adverts (but don't get any of the TV licence), but I refuse on principle to get Sky TV, as you have to pay a fee and sit through adverts.

    Herbie

     

  • User profile image
    AndyC

    @Dr Herbie: Well, strictly speaking, Channel 4 does get some of the license fee IIRC and yet still has adverts, plus a great many of the Sky channels (particularly premium Movies/Sports) don't. Of course with the increasing amount of in-show product placement these days the chances are you're probably being exposed in one way or another.

    Personally I think the in-box apps shouldn't have any form of in-place advertising, it just seems tacky. That said I can't imagine spending much time actually looking at the music player app (as opposed to just having it in the background), which is surely the common case, so I can't imagine in-app advertising being a particularly good option for either consumer or advertiser there.

  • User profile image
    kettch

    @AndyC: Perhaps the most egregious advertising is the fly in ads that fill half the screen with some ad for another show. They've progressively gotten bigger, and some of them have sound now.

  • User profile image
    contextfree`

    , AndyC wrote

    Personally I think the in-box apps shouldn't have any form of in-place advertising, it just seems tacky. That said I can't imagine spending much time actually looking at the music player app (as opposed to just having it in the background), which is surely the common case, so I can't imagine in-app advertising being a particularly good option for either consumer or advertiser there.

    Yeah ... that is the saving grace of the music app for me. Even though I don't like how it's laid out, I still find myself using it because search + the popup that appears when you use the volume controls are the only ways I actually want to interact with it most of the time and those do work well.

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