@wkempf:presumably under $100 is the contract lock in price? (otherwise, can you get me one please!?)
Yes, it's the subsidized price (and promotional price to boot). For most consumers (in America) that doesn't matter much.
I understand the desire for cheaper non-subsidized prices, especially if you can't get subsidized prices, and I agree. I'm just saying for adoption of WP7, in America, I don't think price is the issue. Of course, if they could get the overall price down to where the "with contract" price was free or nearly so, like with most non-smart phones, it would be a game changer. I'm not sure that can be done and still maintain the hardware requirements specified by Microsoft, though. However, if anyone can do it, it would be Nokia.