Coffeehouse Thread

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Best Microsoft commercial evar!

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  • cbae

  • svelasquez1​23

    Haha, That was great!

  • davewill

    +

  • evildictait​or

    Meh. It doesn't actually mention any features of the Nokia lumia, and mentions a lot of competitors which is pretty low.

    Actually, my favorite bit of the whole advert is if you look carefully, at the bit where everyone starts attacking each other, there's a little legal disclaimer that comes up at the bottom: "Do not attempt"

  • cbae

    @evildictaitor: It's making fun of fanboyism, which is one of the barriers preventing people from even considering a look at the features of another platform.

  • PerfectPhase

    In the minute it took to watch the add, there were 30 new comments.  I think it's have just the effect desired.

  • JeremyJ

    @evildictaitor: The whole point of a commercial is to get people to talk about and remember your product.  They are not a shopping comparison of why you should buy Product A instead of Product B because of feature set A,B, and C.  Microsoft has done plenty of commercials like that and no one even knows they exists.  Feature-set commercials are a snooze-fest.  Funny commercials are remembered.

    Browsing all of the tech sites today, I see this commercial being talked about everywhere.  It even had a spot on the Today show.  That makes this a successful commercial without hardly even mentioning the product.

    Some people just need to step back and laugh once in a while and stop over analyzing everything.

  • DeathBy​VisualStudio

    While funny this doesn't work. I have yet to meet an Android nor Samsung fanboy. People get Android because it does what they want it to do. Oh and it has apps. Smiley

  • cbae

    , DeathBy​VisualStudio wrote

    While funny this doesn't work. I have yet to meet an Android nor Samsung fanboy. People get Android because it does what they want it to do. Oh and it has apps. Smiley

    I guess you've never read any comments on the gadget sites. Android fanboys outnumber Apple fanboys now.

  • Ray7

    , evildictait​or wrote

    Meh. It doesn't actually mention any features of the Nokia lumia, and mentions a lot of competitors which is pretty low.

    Actually, my favorite bit of the whole advert is if you look carefully, at the bit where everyone starts attacking each other, there's a little legal disclaimer that comes up at the bottom: "Do not attempt"

    I don't think it was actually meant as a conversation-starter than a sale-grabber. It gets the fan-folk talking about the Windows Phone by poking fun at them (the vast majority of the smartphone-buying public just pick a phone and use it).

    And a good commercial should aim to invoke an emotion; I don't think a list of features or specs has ever done that. But here's how you sell without mentioning your competitor's products or, oddly enough, your own.

     

  • cbae

    @Ray7: I find that iPhone commercial rather cringe-worthy because it's so obvious what they're trying to do, and it's for a feature that nearly every smartphone in existence has.

  • Bas

    This is the first ad I've ever seen that mentions the competition without putting the competition down. I'm intrigued.

  • evildictait​or

    , DeathBy​VisualStudio wrote

    While funny this doesn't work. I have yet to meet an Android nor Samsung fanboy. People get Android because it does what they want it to do. Oh and it has apps. Smiley

    And it's cheaper than an iPhone.

  • elmer

    Mind you, this is not a Microsoft commercial, which is perhaps why it works.

  • Bass

    So basically a video representation of the comments section on The Verge or Engadget.

  • PopeDai

    , cbae wrote

    @Ray7: I find that iPhone commercial rather cringe-worthy because it's so obvious what they're trying to do, and it's for a feature that nearly every smartphone in existence has.

    The iPhone has the best picture-taking experience of every phone I've used - though it's a combination of having a great lens, great sensor, great screen to display pictures on, and a great processor to reduce latency and startup times. All of the other phones tend to get something wrong. (Disclaimer: I still haven't used a Windows Phone handset yet).

  • elmer

    , PopeDai wrote

    *snip*

    The iPhone has the best picture-taking experience of every phone I've used - though it's a combination of having a great lens, great sensor, great screen to display pictures on, and a great processor to reduce latency and startup times. All of the other phones tend to get something wrong. (Disclaimer: I still haven't used a Windows Phone handset yet).

    When I use the camera on my Lumia920 I never consider things like that. I guess that means either that I'm totally clueless (very possible) or that the Nokia 'just works'.

  • cbae

    , PopeDai wrote

    *snip*

    The iPhone has the best picture-taking experience of every phone I've used - though it's a combination of having a great lens, great sensor, great screen to display pictures on, and a great processor to reduce latency and startup times. All of the other phones tend to get something wrong. (Disclaimer: I still haven't used a Windows Phone handset yet).

    Be that as it may, are the experiences on other devices so inferior that you're not going to be able to "capture the moment" in those contrived situations?

    BTW, if you want to talk reduced latency, Windows Phones are probably the fastest from sleep to a taken picture because of the dedicated camera button. I can go from sleep to snapped picture in about 2 seconds on my Lumia 920. You can literally snap a picture while the display is in the process of going to full brightness from sleep, and if your phone is already on, you can snap a picture before the camera app appears fully-launched. That's the beauty of having a hardware camera button and not having wait for the on-screen UI to render.

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