When I read 'colour', I pronounce it Kull-OOOOR in my head.
It sounds fancy and sophisticated.
@Ian2: Actually the spelling of color is the correct way to spell it. You all just changed it after the fact. Some guy named Norman took over your country and changed it for you. (I am just kidding about that last part)
"Most words of this kind come from Latin non-agent nouns having nominative -or. These words were first borrowed into English from early Old French and the ending was spelled -or or -ur. After the Norman conquest of England, the ending became -our in Anglo-French to try to represent the Old French pronunciation, though color has sometimes been used in English since the 15th century."
Here in B.C. it will probably be TELUS anyways....
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