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Double use of the word "Metro" has/will hurt Microsoft

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  • User profile image
    Vaccano

    Metro is a confusing term.  It has been double defined.  It means the new Microsoft UI Design  (applied to Visual Studio, Office and various Websites). 

    But it is also being applied to Win RT apps (that also use the Metro UI Design).

    Of the two of these, the one that Microsoft really, really needs to have succeed is Win RT.  (So they can claim part of the mobile pie that they have so very little of now.)

    There are two kinds of developers that will be attracted to Win RT.  Those wanting to make $$$ and those passionate about software development (especially mobile).

    The first group will come.  Some will make real apps.  Most will make silly fart apps or something like that.

    The second group is in danger of not showing up to the party.  Because they are "Passionate" about software development, they are the same group that is active on the blog comments and User Voice.

    Many (if not most) of these are very upset about the new Visual Studio UI.  (This post is not about the merits (or lack of merits) in the new UI.)

    The real problem for Microsoft is that the Visual Studio UI changes were done in the name of "Metro".  That creates a lot of negative Goodwill on the word "Metro" for these "Passionate" developers.  

    Even though Win RT is more than the Metro UI style, Microsoft has caused these two concepts to be lumped together for many of these developers.

    So, by making all these "passion" based developers angry at the UI (under the cause of "Metro") Microsoft has soured many of them on Win RT (which is also being called "Metro").

    It seems to me that Microsoft took (or will take) a huge hit in the War for mobile dominance so that they could win the one battle of the "Metrofication" of Visual Studio.

    Am I seeing this wrong? 

  • User profile image
    contextfree`

    n/m

  • User profile image
    Richard.Hein

    @Vaccano: It's kind of a moot point now, isn't it?  They have dropped the name Metro. ...

  • User profile image
    Vaccano

    @Richard.Hein:They have?

    I guess I am behind the times.  Maybe they saw this issue before I did.

    Is there an announcement to this effect?  Or was it just a something they started doing?

    Even if they have formally dropped the name, it is still used.  I got to thinking about this after looking at the post made yesterday on the Visual Studio Blog.  That post talks of debugging a "Metro style app" really meaning a Win RT app.

  • User profile image
    Richard.Hein

    @Vaccano: http://www.zdnet.com/ballmers-biggest-blunder-ever-the-mis-naming-of-metro-7000002111/ and lots of other news sites and we've discussed it here as well.

  • User profile image
    Vaccano

    @Richard.Hein: WOW, just WOW.

    What rock have I been hiding under to have not seen that!

    Thanks for setting me straight.

  • User profile image
    PeterDouglas

    @Vaccano: "and those passionate about software development". O RLY? If someone is passionated about software development, why would they develop in something where you HAVE to ask Microsoft for PERMISSION TO DISTRIBUTE YOUR OWN APPLICATION? AND forced to pay them a 30% cut of the sales. LOL

    NOT in this life time, not for me. Never!

  • User profile image
    cbae

    , PeterDouglas wrote

    @Vaccano: "and those passionate about software development". O RLY? If someone is passionated about software development, why would they develop in something where you HAVE to ask Microsoft for PERMISSION TO DISTRIBUTE YOUR OWN APPLICATION? AND forced to pay them a 30% cut of the sales. LOL

    NOT in this life time, not for me. Never!

    If you were truly passionate about software development, you'd focus on development and let somebody else handle the distribution. If you think that somebody should be willing to do it for free, you'll need to wait until your next lifetime cuz' it ain't gonna happen in this one.

  • User profile image
    PaoloM

    , PeterDouglas wrote

    @Vaccano: "and those passionate about software development". O RLY? If someone is passionated about software development, why would they develop in something where you HAVE to ask Microsoft for PERMISSION TO DISTRIBUTE YOUR OWN APPLICATION? AND forced to pay them a 30% cut of the sales. LOL

    NOT in this life time, not for me. Never!

    Awesome. Door is that way ->

  • User profile image
    vesuvius

    , Vaccano wrote

    @Richard.Hein:They have?

    I guess I am behind the times.

     

    Where is blowdart and the double face-palm image when you need him?

     

  • User profile image
    blowdart

    , vesuvius wrote

    *snip*

    Where is blowdart and the double face-palm image when you need him?

     

    Hell it's hard to keep up with branding/marketing, that isn't so bad. If the VS blog can't get it right ...

     

  • User profile image
    contextfree`

    Geez blowdart is out of touch, don't you know it's not VS anymore, it's been rebranded to DivineDevocity (tm). Now we can say that the main deliverable dev'd in devdiv is divdev.

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