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Dropbox wants to move beyond files and folders.

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  • User profile image
    Ray7

    Well this is timely.

    TechCrunch is hosting an Interesting chat with the head honcho of Dropbox. Amongst other things, Drew Houston talked about the company's plans to move beyond the filie/folder paradigm. Syncing files and folders was "Chapter 1" for the company but they want to move from being merely "storage" to being an "experience".

    "When you think about your [files[ you can break it down into those categories, and then not only can you have the photo itself but an index of all the data associated with photo e.g. not only where this picture was taken but what were all the other pictures taken within a ten mile radius."

    I think Drew has built a service around storing files, but has realised that the shift to mobile devices means that focus is more on the app running than the files behind. With an increasing number of iOS developers using Dropbox as a syncing service between desktop and mobile, he's looking for ways to capitalize on that. 

     

  • User profile image
    ManipUni

    In related news Dropbox filed for bankruptcy after a year in the red, when asked to comment Dr. Houston said:

    "Unfortunately I think we were ahead of our time, we tried to move too far too fast away from our core values, and as a result many of our customers moved to competing products. We tried to offer an 'experience' and that 'experience' ultimately distracted us from our core product and customer base. We were too focused on becoming a Facebook." 

  • User profile image
    Ray7

    @ManipUni: So you're not a fan of the plan then?

    Smiley

     

  • User profile image
    ManipUni

    @Ray7: It was mostly a tongue in cheek jab at them. I will wait and see what they actually ship and how optional it is. It could be another "Ping" (Apple) all over again.   

  • User profile image
    Ray7

    @ManipUni: Well, it may not even happen. And if it did, I would be surprised if they canned the regular file system. That would be a bid premature.

  • User profile image
    blowdart

    I like their plan for small businesses - now your company data can be compromised for one low, low price.

  • User profile image
    AndyC

    It'll never work, there aren't nearly enough unicorns in the clouds. Wink

  • User profile image
    magicalclick

    , AndyC wrote

    It'll never work, there aren't nearly enough unicorns in the clouds. Wink

    Of course, because they didn't build their own rainbow FS. Wink

    Leaving WM on 5/2018 if no apps, no dedicated billboards where I drive, no Store name.
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  • User profile image
    cbae

    , magicalclick wrote

    *snip*

    Of course, because they didn't build their own rainbow FS. Wink

    Double rainbow FS

  • User profile image
    brian.​shapiro

    I think if they meant by "experience" a nice online viewing experience for your files and folders, that would be nice. SkyDrive's gallery view has improved over time. But it looks like they meant things like social media, for which people use things like Flickr... they should worry about improving their core services first, before branching out.

  • User profile image
    DeathBy​VisualStudio

    It's all about the eyeballs and monitization of their service. They'll put up a front-end to let you look at the "things that are not files" and load it with advertising. It'll be cool for awhile but like Bing's spectacular visual search it will loose interest rapidly if it can't provide value.

    If we all believed in unicorns and fairies the world would be a better place.
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