@vesuvius: I went for a BeBook Neo, I'm still very happy,. Battery lasts for ages and you can read it in the sun, without constantly looking at yourself in a mirror or putting a towel over your head and the device.
So if you want something to read in the sun, any LCD back-lit display is awful.
If you want a device that you can use for inet, email, movies, etc etc,. then go for the iPad!