Coffeehouse Thread

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Google is now Alphabet

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  • User profile image
    Bass
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    Bass

    There is an easter egg on that website.

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    Michael Butler

    At first I had to check to make sure it wasn't April 1st.

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    Bas

    Haven't found the easter egg yet but http://abc.wtf is pretty funny.

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    cheong

    How is "HOME BOX OFFICE, INC" related to that?

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    Blue Ink

    , cheong wrote

    How is "HOME BOX OFFICE, INC" related to that?

    That's why it's funny.

     

     

     

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    spivonious

    So what's the end result of all of this? Google/Alphabet still owns all of the companies, but now they're not publicly traded? Is there some financial reporting reason for this?

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    cheong

    @spivonious: I think Alphabet is now the holding company of Google. Since the instrument code for trading market is not changed (still GOOG), this means most likely for the government record it's just a name change for company, and they start up another company named Google for holding what Google currently actually does.

    One thing I can think of is that, Google has grown into size as Microsoft and has been subjected to same sort of antitrust lawsuit. After the reorganization, if Court say Google has to split to satisfy them, the impact to the company would be trivial.

    The company split also mean more challenge to their talent management capabilities. However since they're experts to data managment I think there would not be much to worry about. Btw, because of this I suspect by 50% chance Google will release some kind of HR related tools as byproduct of this action.

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    TheTraveler

    tax evasion, anti trust hack/workaround with a friendly face in order to look like doing no evil

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    figuerres

    and there shall now be a multitude of mini google's who each have a bit of the master google to confuse and confound auditors and other pesky government types, with one "Alphabet" to rule them all.

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    Bass

    Having all of Google's conglomerate activities under the same brand never really made sense. Google is in healthcare, robotics, and space research, and all kind of weird things that literally have nothing to do with core business. This allows them to branch out and own everything that makes sense without investors asking what it has to do with a search engine.

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    Bass

    , cheong wrote

    How is "HOME BOX OFFICE, INC" related to that?

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    giovanni

    , Bas wrote

    Haven't found the easter egg yet but http://abc.wtf is pretty funny.

     

    For once they've been smarter :)

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    giovanni

    , Bass wrote

    Having all of Google's conglomerate activities under the same brand never really made sense. Google is in healthcare, robotics, and space research, and all kind of weird things that literally have nothing to do with core business. This allows them to branch out and own everything that makes sense without investors asking what it has to do with a search engine.

    I agree, it makes a lot of sense given how much they have diversified their investments and how much they plan to do so in the future. I am not sure about the name though as they don't even own the domain name...

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