Kids, the purveyors of what is cool and not-so-cool, ranked Microsoft Surface next to last in tech device interest, just ahead of Apple TV and behind any other mobile phone.
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I have had and used a Surface Tablet for about 2 weeks and like it. My wife took it on a trip to New York City, really enjoyed it and now occasionaly lets me borrow it back
I believe that this survey reflects a lack in awareness and buzz caused by a marketing campaign that has not achieved it's goals.
It would be interesting to know if the opinion represented above would change after a person had some "hands on" exposure. The recent opening of a Microsoft Store in my city allowed this opportunity for me before purchase.
@sysrpl: Well, kids that young (6 to 12) are very prone to peer-pressure and marketing so I can't say I'm surprised that the iPad is top of the list. However the list seems a little odd with 'Tablet other than an iPad' in there as well as Kindle Fire (a tablet other than an iPad), Samsung Galaxy (a tablet other than an iPad) and the Surface (a tablet other than an iPad), as well as 'computer', so it's all rather fuzzy.
Interesting that "Computer" (classical notebook/desktop?) ranks higher than all the consoles and smartphones (with the exception of Wii U and iPhone).
But even I've got to admit that the Surface isn't exactly aimed at the 6-12 generation, so.. (and that's coming from the biggest Win8 hater here)
"Kids interested in buying Microsoft Surface in the next 6 months"
Headlines! They're amazing!
@wastingtimewithforums: Ironically, I just ordered a Surface for my kids (8 and 6 years old) to replace the TouchScreen Eee PC that they currently use.
(One of the main justifications for the Surface is that it's pretty physically robust and so will survive better than the Eee, which is a bit battered)
Why do 48% of kids 6-12 have an interest in buying a device that costs $500? Why do their parents allow this cr4p and not buy them normal things like a bike or a skateboard? The recession in the US must be blown out of proportion if everyone is so overburdened with cash that they are buying unnecessary luxuries like an iPad for their 6 year old.
Also, let's be honest, Microsoft totally sucks a55 at marketing. Microsoft simply isn't a "cool" brand - it's stuffy and business-y (not that that's a bad thing for the enterprise market), and they've missed several tricks by tying the Microsoft brand to stuff that doesn't need it. For example, the Xbox and the Kinect are really successful, but ask someone who owns one who made it and they'll have to think about it.
If I were Microsoft I'd have invented a new brand (hell, just call it something like "Swish" or "Zoom". Prefixing it with the word Microsoft makes it sound boring, and ending with the letters RT just makes it sound pretentious and out of touch). Also calling it "Windows" is a bit misleading. Yes it's similar to Win8, but it's really not similar to Win7, and that's what joe average thinks of when he thinks Windows. In fact, other than being able to run office on it, Win8-RT is almost completely dissimilar to Windows 7 - you don't have a mouse, you can't use the desktop, and you interact almost entirely with a UI and apps that didn't exist in Win7.
But all of that said, for all of the hate there is out there at Windows8, most of the critiscms is that it's a sucky desktop. There aren't many people saying it's a sucky tablet.
Well my kids still want an iPad but are getting a Surface .. because that's the way I roll.
(Plus it is a lot more homework friendly)
My 9 year-old nephew has an iPad on his Christmas list. If he gets it, I give him one month until the screen cracks.
The Surface is so new that most kids would not know what one was.
I am thinking of getting one for my youngest sister as her main computer, a laptop, often has become unusable for long periods of time due to malicious software / viruses, including several months of down time when she was in Australia (Tasmania, Burnie), and I'm usually the one who fix's it. She has two daughters and a husband that don't know much about computers.
I suspect the Surface RT is harder to infest.
I'd consider "tablet other than an IPad" to be in Surface's favor. At least a % of that 29% would go towards Surface, I think, because a lot of people still have no idea what Surface is.
am guessing they don't know what it is since you can't buy it from bestbuy anyway.I
If Microsoft were to drop the price by $100 - $150 I'm sure it would be on more parent's Christmas shopping lists regardless of what the kids want.
Kids 6-12 don't want a pc, tablet, or laptop -- they want xbox, kinect, and games -- your graph is worthless. What are the numbers for 21+ buyers?
Kids 6-12... run the numbers again for the "xbox surface" that's being rumored (7" screen).
Kids don't do much research, they go for what people (friends) know of. The iPad has a "name", just like Kindle Fire. Android tablet is not specific enough to be singled out so they are usually just called "tablet".
My son wants an iPad, but really he just wants a tablet, any tablet. He's not getting one (I want a Surface or some tablet first!), I've joked about if *I* get a new computer or tablet, I may be willing to give all of the kids (collectively) my aging laptop. Seems fair
Surprised Surface beat out Apple TV.
I cannot believe pony or hunting rifle are not on the list. Now I cannot trust the survey.
Oh it must be gadgets. When they stop working is when you need the rifle.
I am not sure if anyone noticed this but Tablet computer other than iPad is in the 8th spot. Surface would classify as that...
My kids are getting their Surfaces for Christmas as well... and they are beside themselves (and yes, they have bikes, and scooters and they get plenty of beach and sun...)