Its looking kind of inevitable. Facebook raising enourmous capital, Apple making unbelievable piles of money. To some its starting to look like Google might become an underdog (MS already is).
Facebook is in a prime position for targetted advertising, Google is trying to play catch up with Google + etc. Meanwhile MS has a little finger in all the pies and wants a bigger piece (Its going to be a massive push with Win 8 & Tablets though).
Is the scene being set for an enourmous showdown?
Winners and Loosers all round?
Its going to be an interesting year.