Share a portion of Store profit to the OEM who installed the Windows 8 when user purchased paid apps from the Windows Store.
OEM should be rewarded for selling Windows devices like this and help them lower their device price.
While this is an interesting idea to encourage OEMs to promote their Win8 devices more (as long as their cut comes out of MS's 30%, not a further reduction of the developer's cut), there are some practical issues.
For one thing, I'm not sure how easy it is to verify which device an app was sold on. Sure, OEM information is often stored in the registry, but that's open to abuse. You wouldn't want an employee of an OEM to modify his regular desktop PC to falsely claim it's a device from that OEM.
The other part is that an app, once bought, can be installed on any device. I can buy something on my Windows 8 desktop PC, and install it on e.g. an Asus tablet, without Asus getting a cent that way because I didn't buy the app on their device. The only way around that is to require you to purchase the apps multiple times, once for every device you own, and that wouldn't go over very well either.
@Sven Groot: a reasonable approximation could be obtained by assigning a predetermined cut to each OEM, based on their respective market share.
I thought it would be easy to use Windows Product ID? I doubt it is easy to modify Windows Product ID. When you buy an app, it will just tell the store which Windows Product ID bought it, so, it is OS bound, which in term, is device bound. The case about you buying an app on someone else's computer is fine, it would use whatever Windows Product ID at the time of purchase. Because the idea is basically the same. If you ended up buying an app on that device which you don't own, it also means the device is quite cheap and placed everywhere for you to use. Thus, those devices should get some rewards. The app is still tie to your account, but, the profile at the moment of purchase is based on Windows Product ID.
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