Coffeehouse Thread

20 posts

Marketing the "Cloud"

Back to Forum: Coffeehouse
  • User profile image
    itsnotabug

    maybe i'm being picky but it seems like marketing is throwing buzz words around. In this commercial, a couple is stranded in an airport. it looks like the guy remotes into his home computer, then COPY and PASTES a video onto his local machine to watch the video.

    http://www.youtube.com/watch?v=Lel3swo4RMc

    how is this cloud computing?

    i thought cloud computing referred to a specific set of technologies in scalable hosting and storage that did almost nothing on the client machine. can someone set me straight? if this commercial is right, what is cloud computing?

     

  • User profile image
    Bass

    Cloud computing is a vague buzzwordish term. I've seen it used to refer to web apps, MapReduce HPCs, fat clients with RPC calls, whatever.

  • User profile image
    JoshRoss

    I'm with Larry on this one.

  • User profile image
    magicalclick

    Well, basically there are

    1) Cloud Computing. (remote desktop, MS virtual Lab)

    2) Cloud Parralle Computing. (RanderMan on Azure)

    3) Cloud Storage. (SkyDrive, Offsite Backup System)

    4) Cloud Web Hosting. (Azure Web Hosting)

    5) Cloud Web Services. (Hotmail, Bing Map).

     

    Leaving WM on 5/2018 if no apps, no dedicated billboards where I drive, no Store name.
    Last modified
  • User profile image
    W3bbo

    , itsnotabug wrote

    maybe i'm being picky but it seems like marketing is throwing buzz words around. In this commercial, a couple is stranded in an airport. it looks like the guy remotes into his home computer, then COPY and PASTES a video onto his local machine to watch the video.

    http://www.youtube.com/watch?v=Lel3swo4RMc

     

    That won't work if the media companies get their way w.r.t DRM on DVR/WMC recordings...

    Also, not to mention crappy bandwidth on residential connections and mobile too. It'd take 3 hours just to copy the video file, and WMP doesn't let you play a file that's in the process of being copied.

  • User profile image
    CKurt

    @W3bbo: +1 , wouldn't work = bad commercial = promessing stuff that can't be done

  • User profile image
    itsnotabug

    so "cloud" = "internet"? i feel like a jerk for setting a buddy straight who was about to give a presentation. he had nice little cloud images in a diagram, but was describing a classic server/client architecture. he was using "cloud computing" very liberally. i would just hate for someone to take him to task for using the wrong buzzword.

    i wonder if web 2.0 is required to deliver cloud content? (laugh, but somewhere this argument is being had by marketing people)

  • User profile image
    itsnotabug

    so it's safe to assume anyone who insists on using the word "cloud" is trying to sell you something?

  • User profile image
    Sven Groot

    The cloud seems to be used to describe two concepts.

    The first is when talking about cloud services like Amazon EC2 or Microsoft Azure or Cloudera. They are software and hardware platforms being offered as services which you can rent. Rather than provision your own infrastructure, you use someone else's over the Internet. Key points of the cloud in this context are dynamic provisioning (the ability to change the number of resources you are using based on capacity requirements), pay-per-use (no need to provision for peak capacity so you don't have to pay for resources you don't need), multi-tenancy (many people are transparently using the same set of resources), and virtualization (so you generally don't need to worry about the underlying hardware of the machines you're using, or who else is using them). It's about infrastructure and software as a service that you can provide or consume.

    In consumer-oriented advertising, the word "cloud" is typically meant to represent the idea that your data (and in many cases applications as well) don't reside locally but somewhere on the Internet. This is typically achieved by having client-facing applications running on cloud infrastructure as per the first meaning. This usage is however exceedingly vague and there is a tendency for marketing people to just apply the word cloud to anything that accesses the Internet at the moment, which I'm sure will pass in a few years when the next buzzword comes around.

  • User profile image
    fanbaby

    Steve Ballmer has read this manifesto at some convention not long ago:

    The 5 dimensions of the cloud:

    1. The cloud creates opportunities and responsibilities
    2. The cloud learns and helps you learn, decide and take action
    3. The cloud enhances your social and professional interactions
    4. The cloud wants smarter devices
    5. The cloud drives server advances that drive the cloud

    If you're a Microsoft developer and that didn't scare you, i don't know what will. Scare you in the sense that there are moron MBAs running microsoft. At this point Microsoft=100%marketing, very little content.

    DISCLOSURE: I'm an open-source guy just peeking over the fence to see what's new on the dark side Smiley.

  • User profile image
    intelman

    Screw the cloud. My Office Webapps became unavailable at the most inopportune last quarter. My live@edu hosted exchange service went down as well. 

    I like the services to be local, so I can go down the street and complain to them face to face. I think it is easier to pass the blame onto the hosted services, where no actual action will be taken to ensure 99% uptime.

    I am not convinced, I am worried about bandwidth caps, to some extent privacy, but more so, I am worried about the lack of actual accountability. 

  • User profile image
    contextfree

    @Sven Groot:

    You nailed it.

  • User profile image
    ScottWelker

    @JoshRoss: ++

    And, I like this too: "The term cloud computing is overused and ill-defined... leding to [bad]... assumptions as to what cloud computing does and how ... [to] best utilize it. The IT Industry is not making it easier for their customers by offering many different definitions and products that only create confusion. This confusion is what the IT vendors are utilizing to create many different products and call them "cloud products." ...if you do not understand their definition then call up their professional services to "help" your company take advantage of cloud computing."

    -- Cloud Computing: What It Is and What It Can Do for You

    
  • User profile image
    Bass

    , fanbaby wrote

    Steve Ballmer has read this manifesto at some convention not long ago:

    The 5 dimensions of the cloud:

    1. The cloud creates opportunities and responsibilities
    2. The cloud learns and helps you learn, decide and take action
    3. The cloud enhances your social and professional interactions
    4. The cloud wants smarter devices
    5. The cloud drives server advances that drive the cloud

    Cloud Computing leverages core skillsets and world-class team synergy through sodomy to provide clients worldwide with robust, scalable, modern turnkey implementations of flexible, personalized, cutting-edge Internet-enabled e-business application product suite e-solution architectures that accelerate response to customer and real-world market demands and reliably adapt to evolving technology needs, seamlessly and efficiently integrating and synchronizing with their existing legacy infrastructure, enhancing the e-readiness capabilities of their e-commerce production environments across the enterprise while giving them a critical competitive advantage and taking them to the next level.

  • User profile image
    fanbaby

    @Bass: Big Smile

  • User profile image
    CKurt

    @Bass: Fantastic! Big Smile

  • User profile image
    davewill

    @intelman: You got it.  Its about close relationships.  A participant is making the choice to be a small fish in a big pond.  Hopefully no participants are making the choice voluntarily (the assumption being economics is the key driver).

  • User profile image
    ScottWelker

    @Bass: You nailed it! Perplexed

Comments closed

Comments have been closed since this content was published more than 30 days ago, but if you'd like to continue the conversation, please create a new thread in our Forums, or Contact Us and let us know.