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Microsoft Surface Device Ads

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  • User profile image
    Ian2

    Still looking good ....

  • User profile image
    Ian2

    Not so keen on this one:

  • User profile image
    Ray7

    , Ian2 wrote

    Not so keen on this one:

     

    Really?

    I thought the first one was dire. The second was much better. 

     

  • User profile image
    Ian2

    , Ray7 wrote

    *snip*

    Really?

    I thought the first one was dire. The second was much better. 

     

    If we differ in opinion on this then that is probably a good thing for MS (Better appeal to some with each add than none with one - if that makes sense)

  • User profile image
    Ray7

    , Ian2 wrote

    *snip*

    If we differ in opinion on this then that is probably a good thing for MS (Better appeal to some with each add than none with one - if that makes sense)

     

    Makes perfect sense.

     

  • User profile image
    Ian2

    Also I think they should have avoided young Steve Jobs lookalikes - or is that just me?

  • User profile image
    cbae

    , Ian2 wrote

    Also I think they should have avoided young Steve Jobs lookalikes - or is that just me?

    I think they were trying to go for the High School Musical dude's look.

  • User profile image
    Ray7

    , Ian2 wrote

    Also I think they should have avoided young Steve Jobs lookalikes - or is that just me?

     

    Might be just you ...  Smiley

    No, I really  like that ad. One of their best since 'seriously' ones for WP7.

     

  • User profile image
    MasterPi

    People who have been trying to justify this as a "features" ad have claimed that it demonstrates the removable keyboard cover and the multiple colors the cover comes in. But, if you think about it...would you really throw your consumer electronics around like that. Surely you'd risk breaking it, so maybe they're also demonstrating the resilience of the product (VaporMG/Gorilla glass).

    Though, I still feel this is nothing more than an attention-grabbing ad, and a pretty decent one at that.

  • User profile image
    Ray7

    , MasterPie wrote

    People who have been trying to justify this as a "features" ad have claimed that it demonstrates the removable keyboard cover and the multiple colors the cover comes in. But, if you think about it...would you really throw your consumer electronics around like that. Surely you'd risk breaking it, so maybe they're also demonstrating the resilience of the product (VaporMG/Gorilla glass).

    Though, I still feel this is nothing more than an attention-grabbing ad, and a pretty decent one at that.

     

    At this stage, get folks' attention is all they have to do. Get folk interested and into the shop to take a look for themselves. Throwing specs at people in adverts has never worked and never will.

  • User profile image
    wastingtime​withforums

    What's crazy is how much these ads concentrate on an OPTIONAL feature. Let's also not forget about the creepy touch cover guy at the product presentation in June. It's as if Apple would highlight the Apple Wireless Keyboard in every iPad ad.

    Was it some genius at accounting who decided to cripple the 499$ Surface at the last moment?

  • User profile image
    cbae

    , wastingtime​withforums wrote

    What's crazy is how much these ads concentrate on an OPTIONAL feature. Let's also not forget about the creepy touch cover guy at the product presentation in June. It's as if Apple would highlight the Apple Wireless Keyboard in every iPad ad.

    Was it some genius at accounting who decided to cripple the 499$ Surface at the last moment?

    Apple spent almost 4 minutes talking about earbuds in their presentation.

  • User profile image
    Dr Herbie

    @cbae: And in the UK, at least, we get adverts just about the ear buds (implying that all earbuds were round until Apple came along).

     

    Herbie

  • User profile image
    Bas

    , wastingtime​withforums wrote

    What's crazy is how much these ads concentrate on an OPTIONAL feature. Let's also not forget about the creepy touch cover guy at the product presentation in June. It's as if Apple would highlight the Apple Wireless Keyboard in every iPad ad.

    Was it some genius at accounting who decided to cripple the 499$ Surface at the last moment?

    What's crazy is that you're going to make this same point over and over again in many different threads for the next couple of weeks.

  • User profile image
    watermelon

    Finally, I noticed something cool (or weird to be precise) after looking at the new surface ads so many times. You can attach 4 keyboards at a time Perplexed.

    See 0:24, when the guy on the floor taking blue keyboard and throwing those 4 keyboards away.

    Anyway, what I like from the new ads is the click sound Big Smile. It also implies how easy to attach your keyboard even by running and jumping around. Everyone can use surface, from students to elders.

  • User profile image
    watermelon

    This ads much much better than the other two.

  • User profile image
    Ian2

    @watermelon:Yes, I think I prefer that one though I did find it a little 'AppleEsq'

  • User profile image
    dentaku

    @watermelon: That's quite informative. It's obviously not a TV add for you can get away with ads like this online.
    I guess once the OS is out they can make videos that explain more about the software and the interface.

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