People who have been trying to justify this as a "features" ad have claimed that it demonstrates the removable keyboard cover and the multiple colors the cover comes in. But, if you think about it...would you really throw your consumer electronics around like that. Surely you'd risk breaking it, so maybe they're also demonstrating the resilience of the product (VaporMG/Gorilla glass).
Though, I still feel this is nothing more than an attention-grabbing ad, and a pretty decent one at that.
At this stage, get folks' attention is all they have to do. Get folk interested and into the shop to take a look for themselves. Throwing specs at people in adverts has never worked and never will.