What's crazy is how much these ads concentrate on an OPTIONAL feature. Let's also not forget about the creepy touch cover guy at the product presentation in June. It's as if Apple would highlight the Apple Wireless Keyboard in every iPad ad.
Was it some genius at accounting who decided to cripple the 499$ Surface at the last moment?
What's crazy is that you're going to make this same point over and over again in many different threads for the next couple of weeks.