i keep reading about "new windows 8 UI" or whatever...
that HAS to go (ridiculous)
add to that al lthe other branding kaffufles... .net being one
New Start is what it is... less scarry - plus you can market it: better, bigger, funner, cooler. (or whatever)
I remember win95 Start launch fondly - maybe many others do....
The start button was on every billboard in toronto
..but guess what it says- all alone - big - top left in "metro"
Dont name a peach a pear.
Plus if your worried New Start - sounds like you were f*** for last 5 yrs... and now everythings gonna be ok... well... isnt it? wasnt it?
What will probably win (ha) is just calling it all windows.
which is fine...
good marketing perhaps for above
(thats how i explain it... the start menu is full screen - and it looks nice. thats it. click something = windows )
it makes even more sence when you think vista and win7 had NO START
*a tooltip flyout that says start - on hover - does not equal START
START is back!!! rock on! lol
EDIT - imagine if - where ever possible you could have 2 billboards side by side - youd buy them - and then run both side by side - the old original start ad - and a new one