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    @spivonious: While I think there are many potential positive things about this branding change I'm somewhat concerned that the reason given for it by the Hotmail team is that "Hotmail was 16 years old... it's time for something new". That's NOT a good reason to change a brand name, although such ineptitude would explain a lot of the branding fiasco that has plagued Microsoft in recent years.

    (Source: Reddit via LiveSide