2 minutes ago, davewill wrote
@evildictaitor: Help me out here. How is looking out for customer's privacy a negative thing?
I'm not saying that Google arn't being pretty evil by looking through people's emails to make money. I'm just saying that negative ad campaigns about competitors products looks petty.
Microsoft could have phrased this more positively, and could have just ignored going after gmail specifically:
"Does your email provider look through your emails to show you ads? Outlook.com doesn't".
See - it's easy to give the same message whilst concentrating on the fact that your product is good, rather than that their product isn't.
Also, just from an entirely practical point of view, when you say "Outlook.com doesn't browse through your emails to serve you ads", "outlook.com" is the subject of the sentence, and since that's the product you're trying to push, that's a good thing.
If you say "Gmail looks through your emails and serves you ads", then the subject of your ad is "Gmail", hence you're reinforcing your competitor's brand and entirely forgetting to mention your own.
These ads are bad form, bad faith, bad style, and they're bad marketing. Outlook ads should be about outlook. They shouldn't be about gmail.