I remember in the olden days when people paid for stuff they were "the customer is always right", and you were treated with respect because you might buy something from the store.
We seem to have sleepwalked into a world where people believe paying for services and content online is abnormal.
In capitalism, you get what you pay for. If you're not paying, you're either getting a crap product or you are the product.
Skype would be better if it cost you $1 a month to run, because then Microsoft would have a way of making money from it without wasting your time with adverts.