, Ray7 wrote

Well, that depends on how you define success. Will they outsell Microsoft? No. Will it make money? Quite possibly. They've started smart by not thinking they can sell thing at a loss and still make a profit. That's a lot smarter than two companies I can think of. 

Sony and Microsoft makes big piles of dough from PS3 and Xbox despite selling at a loss. That makes them smarter than most.