Just suddenly think, wouldn't it be nice for MS to do all the Hardware research for the OEM and license the technology for cheap when it is running Windows? Like license out the fun magnetic Surface keyboard patent to the OEM for cheap.
This will improve the Windows echo system by consolidating the research effort into one, and everyone benefits. And it will make tons of OEM happy about it, because they can easily adopt to the new innovation from Surface easily and good price. They can still do their own innovation, but, this makes new OEM even easier to make Surface clone completely by mutual licensing.
Almost like a simple newbie patent package for the OEM to stay in the game. And it also prevents Apple to sue the OEM because MS is the patent owner.
i am not sure on this .... honestly i think that one thing that apple tends to "Get Right" and OEM's and Microsoft tend to fail on is that to really make a great consumer product you need to make it a "whole thing" keep on every part, every screw, hinge, connector, the chips, the firmware, the OS the Drivers and so on.... Yes apple charges a higher price but look at the brand loyalty they create by doing things the way they do them.... kind of like say BMW for example, folks buy them for more than just the name, they also like the way they are made and the way they can get service on them.
while the XBOX 360 has had issues overall it has done well and folks want to see the next one.
if they do better with the next xbox and do as well with surface then that could very well be the start of a new wave of Microsoft geting back on top with new next gen products.
there is a *LOT* more they will have to do for that to work but possibly this is where they start the new path for Microsoft's future.
take a look back at windows for the tablet devices in the past.... i think MS had the right track on the core software to make them great but then left it up to all the OEM's to build the hardware and they did not try to do an end-to-end software for it.... and it failed to really take off.
let's not have another round of that kind of failure.
not sure what you mean, if this works well, surface will be the forefront for innovation and allow OEM to follow its foot steps a lot easier at low license price.
@magicalclick: Microsoft has hired out reference designs to push OEM's before. Long Zheng had a great article about some of the designs that MS was pushing to OEM's to think about when creating Windows Vista PC's.
HP, Dell, and other OEM's have dropped the ball. When was the last time you saw a PC or Laptop where the design is what made you want it? Alienware is probably the only company that has made those products, and now they are part of Dell. Their current laptop designs are reminiscent of the early Latitude D610 laptops and have lost their luster.
I hate to say that there's a bit of collusion with PC OEM's, but it does appear they have been struck by collective laziness and greater concern about profits rather than customers. Why else preload their models with crapware? Why else the lack of desire to differentiate?
Right now, Microsoft realizes the absolute truth. All computers are in competition with each other , whether Linux, iPad, MAC, or Windows PC's. The OEM's are stuck in the past thinking that it's still the 1990's and they are only in competition with other OEM's. It's a new world and Microsoft has stopped relying on the OEM's and is fighting for it's product.
The Surface is an interesting experiment. I think the question that has to asked is if Surface is a success, should Microsoft get into the hardware? Or if the Surface is a success and the iPad phenomenon is reduced, should Microsoft hand the market back to the OEM's.
Needless to say I think that the future is going to be very interesting indeed.
Just my opinion, but, I believe MS should continue its effort on Surface for at least 30 years of commitment. Continue to make new Surface every year, continue to advertise on major billboards, and TV commercials and youtube videos.
At same time, have a strong solid goal of improving the entire Windows ecosystem as a whole instead of individual success.
Comments have been closed since this content was published more than 30 days ago, but if you'd like to continue the conversation, please create a new thread in our Forums, or Contact Us and let us know.