"Set to launch in mid 2013"
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It looks a little bit like a floppy disk.
Suspect that's just a mock up.
But if the point of the Surface was to give OEMs a kick up the backside I don't see what the point of this would be - unless you think that Nokia and HTC's devices aren't upt to scratch?
MS is now a fledgling hardware Company with a rapidly expanding selection of its own retail outlets. It makes sense for them to have their own branded phone if they are serious about competing with Apple (which I don't think anyone doubts that they are).
That said there is less opportunity for them to innovate around Windows Phone 8 - but who knows, maybe they will surprise us. I quite fancy a slim line keyboard cover for my next phone (with a piano keyboard option?)
I can confirm, I saw this phone when I was in building #2335joinnnosn haghasgh 8 98 *connection terminated*
Maybe tied in to Apollo + release?
Looks cool, but it's just a render so eh. It does indeed remind me of a floppy disk. So far I prefer the Lumias.
It's not exactly called a 'Surface phone'... it is an inhouse W8P.
Are OEM's more or less profitable? Are their offerings sub-par (durability anyway)?
The point of an inhouse W8P may also be to kick up the backside of Nokia, HTC, Samsung, etc...
The WP8 hardware manufacturers are making very good products. It's the PC manufacturers that are not trying.
The biggest problem with WP8 is the carriers and stupid exclusive contracts that seem to be designed to make sure WP8 doesn't get marketed correctly. Rogers looks like they decided to "collaborate" with Nokia so they could purposely bungle the deal.
@GoddersUK: I don't think there's any backside kicking involved here.
The problem is not the quality of the individual phones, it's a matter of quantity: in any given market segment there are one or two WP phones lined up against lots of Android ones. Adding more choice will help making the WP brand more visible and this indirectly benefits OEMs as well.
While do all these phones have reflecting glass in it?
Last thing I want to see when using my phone is myself,..
It's a pretty sight to behold, but I don't want a mirror, I want a phone!
And I think it has the looks only a mother could appriciate