Google and Apple are saying "If you want the products we offer, use our exclusive devices".
Microsoft needs a version of IE that includes the complete .Net experience by default. C#, WPF, EntityFramework, ASP.NET, WebApi, etc., are all great tools. Developers should be able to create .NET and WinRT products that run within IE as a native app. (browser is the dev environment). Windows 8 is the opposite, e.g., the Window is the browser.
Windows 8 tried to offer all options to everyone, just the opposite of ChromeBook, and Windows 8 is essentially a flop. Microsoft has a huge developer network that can crush ChromeBook if given the chance. I'm hoping ChromeBook will be a kick in the pants that will wake up some key MS executives. Hopefully, MS will get back to a leadership role rather than just throwing everything against the wall and seeing what sticks. Cheers to all.