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UK WP7 marketing.

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  • User profile image
    Ian2

    We (Myself, Wife and the 2 girls) spent the day shopping in Bristol yesterday and I made a point of checking out each Mobile phone shop (there are a ridiculous number of these shops in every UK town - 20 or so in Bristol).  Ostensiblly I wanted to get my hands on a copy of the recent 'WP7 Apps Magazine' that was distributed to Orange and O2 shops.  Needless to say that I didn't see any but what I did see was:

    Some impresive marketing for the new LG Optima 3D phone - it was high profile in almost every shop. (To top it off we stopped for some groceries on the way home and it was also prominently displayed in Tescos!)  Now I have an interest in this phone myself but that is not the point of this post - My conclusion?  Someone knows how to market a new phone and has the contacts and budget to do it!

    I am sad to say that the WP7 phones that I saw I really had to look for as they were just lost in the sea of Android based phones.  The iPhone still fares well with its own hands on display in most of the shops but the thing that really struck me was the wealth of tablets on display and on trial.  The iPad is still king here but HP have done a pretty good job getting their new device into these shops (and the likes of Currys,Dixons,Comet etc as well) and the Samsung Tab is also on demo in most places.

    My own view is that there has been a bit of a battle going on for the hearts and minds of the British general public recently - I'm not a marketing person but I seriously worry about Microsofts chances of entering this battle (it feels like the players have been lined up for a long time already and have earned the right to do battle as a result - I'm not sure where that leaves Microsoft* but as an active, independent developer I am not happy about it.

    Is this story repeated across the UK?

    * Pinning hopes on Nokia & Mango - fingers crossed .

  • User profile image
    CaRDiaK

    Same in Manchester. 

    From what I gather, people just don't care for it. 

    We can only see a short distance ahead, but we can see plenty there that needs to be done.
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  • User profile image
    Ian2

    @CaRDiaK:My experience is different - people love it when they get a chance to play with it - thats (partially)  the job of marketing - thats what MS needs to get right  (the platform couldn't be better IMHO).

     

    Oh, and you Gotta love Brandon Watson:

    http://www.1800pocketpc.com/2011/07/25/windows-phone-challenge-brandon-watson-reaches-out-to-online-influencers.html?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+RSS_1800PocketPC+%281800PocketPC%29&utm_content=Twitter

    Thats how to do it!

  • User profile image
    CaRDiaK

    @Ian2: Exactly. But I just think they are too late to the party now for people to make the switch. Until work finally fork out for one for me to play with I can't exactly say much more. I get excited about Android, I get excited about the latest iPhone but with WP7 I just don't really care. Perhaps its because I have been burned before with 2003 and 2005, then nothing... PDA or go home. 

    What I can say is I see very little around town about WP7, the odd advert at home. Yet Android is everywhere. 

    It's the fun, silly things like this which can't have cost much. Yet received a great response; 

    We can only see a short distance ahead, but we can see plenty there that needs to be done.
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  • User profile image
    spivonious

    @CaRDiaK: Yeah, but that's Sony pushing a new phone, not Google pushing the Android OS. MS needs stronger OEM support from the phone makers. Hopefully this changes when Nokia's WP7.5 phones come out.

  • User profile image
    CaRDiaK

    Yes I understand. I was more meaning the concept, but your right and I will be watching that one. I thought it was a good move at a bad time. 

    We can only see a short distance ahead, but we can see plenty there that needs to be done.
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  • User profile image
    Dovella

    Same in Italy

  • User profile image
    spivonious

    I was at the local shopping mall yesterday and decided to check out a WP7 phone, since I had yet to play with one in person, and I'm toying with the idea of getting a smartphone.

    I went into the AT&T store. Right at the entrance there was a large display for the iPhone. Moving on there were demo units for the various feature phones they sell, followed by a big crowd trying out the multiple Android phones. Tucked in a corner was the lone WP7 device on display, a Samsung Focus. Even though the store was crowded (as is normal for this store on a weekend), I could walk right up to the Focus and use it.

    MS needs to do something to get the public excited about these phones.

  • User profile image
    magicalclick

    Sadly ms cannot do anything else expect doing updates like mango.and a firm partnership like Nokia. But Nokia is what they need as well. Cannot have too many firm partners.

    Leaving WM on 5/2018 if no apps, no dedicated billboards where I drive, no Store name.
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  • User profile image
    Bass

    I'm surprised Microsoft hasn't been successful in the mobile space thus far, but in many ways it is a good thing.

    Android is one of the greatest successes Linux and (to some degree) open source has had on the client side. Apple really drives the industry forward in many respects (as well as being a huge contributor to Webkit) so their success is warranted.

  • User profile image
    magicalclick

    @Bass:

    Yeah, except for some odd reason Apple sues HTC instead of Google regarding to Android software patten issues. First I thought it is HTC hardware because HTC doesn't make the software, but, then, it is indeed the software part, which is quite surprising.

    Leaving WM on 5/2018 if no apps, no dedicated billboards where I drive, no Store name.
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  • User profile image
    vesuvius

    @magicalclick:That is what makes Android so attractive for hardware manufacturers. Just like all the various distros of Linux, Samsung and HTC can modify the UI in ways that differenciate them from each other with the core OS being the same underneath. HTC have added things like HTC sense that gives a better interaction with the sofware and so on.

    Samsung last UI did look exactly like an iPhone so that is why they are suing the Hardware Manufacturers.

    It must also be said that the Android UI code is a lot like like WPF/Silverlight .xaml, with a lot of the concepts being copied.

  • User profile image
    Ray7

    WP7 doesn't seem to be carried by Vodafone anymore. Can't seem to find it on their website.

    Bit of a shambles, really. Hopefully the Nokia phones can turn this around, but I doubt it.

     

  • User profile image
    Dovella
  • User profile image
    Ray7

    @Dovella: Yes, sorry. I was talking about the UK website. Should have said.

  • User profile image
    Dovella

    ah , ok Smiley

  • User profile image
    Ray7

    @Dovella: But Vodafone Italy still sells them. Maybe they just didn't catch on over here. Aside from the one I own, I don't think I've seen another one here.

    I won't be buying another one, but as smartphones go they're very good.

  • User profile image
    magicalclick

    @vesuvius:

    interesting. So, why called it Android software problem instead of saying HTC Custom UI software problem? I guess the news reporter is not clear enough.

     

    Leaving WM on 5/2018 if no apps, no dedicated billboards where I drive, no Store name.
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