Coffeehouse Thread

22 posts

Crazy Windows-8 Ads - WTF ?!?

Back to Forum: Coffeehouse
  • User profile image
    elmer

  • User profile image
    Duncanma

    @elmer: I only watched the first, but it was kind of cute Smiley

  • User profile image
    Dirtbagg

    Wow, that was something

  • User profile image
    DeathBy​VisualStudio

    If I had to guess these ideas were sourced from leasure time activities around WinDiv.

    If we all believed in unicorns and fairies the world would be a better place.
    Last modified
  • User profile image
    cheong

    Awesome idea.

    Recent Achievement unlocked: Code Avenger Tier 4/6: You see dead program. A lot!
    Last modified
  • User profile image
    evildictait​or

    Actually these are the first adverts in a while from Microsoft about Windows that are any good.

    They are short, a little bizarre to get you to remember them, and they link to something that tells you something about the product - i.e. "Touch is powerful", "Work and Play" and "Fast and beautiful" respectively.

    And most important of all - they don't focus on negativity surrounding the competition. This isn't a "Microsoft: not quite as crap as our competitors" adverts. It's "here's something about our product you didn't already know, surrounded by a quirky scene that'll help you remember it" advert).

  • User profile image
    fanbaby

    Tomorrow: Microsoft kills a little puppy. evildictator: the puppy had it coming 

  • User profile image
    ScanIAm

    , fanbaby wrote

    Tomorrow: Microsoft kills a little puppy. evildictator: the puppy had it coming 

    You don't supply enough context for us to know if the puppy did, indeed, have it coming, so it's possible.

    Also, it's possible for people to have an emotion called 'like'.  Facebook made an empire out of it.

  • User profile image
    fanbaby

    , ScanIAm wrote

    *snip*

    You don't supply enough context for us to know if the puppy did, indeed, have it coming, so it's possible.

    Forgot to mention, the puppy had an android chip in it

  • User profile image
    evildictait​or

    , fanbaby wrote

    Tomorrow: Microsoft kills a little puppy. evildictator: the puppy had it coming 

    I've been really openly critical of nearly every single Microsoft ad-campaign on C9. This is literally the first one I can remember where I haven't openly stated my opposition to the advert.

  • User profile image
    OrigamiCar

    Actually the last one made me laugh out loud - I thought it was really funny!

    Middle one was - blah.

  • User profile image
    evildictait​or

    , fanbaby wrote

    Forgot to mention, the puppy had an android chip in it

    It's disappointing that C9 has got to the point where even daring to say something by Microsoft isn't terrible is considered trolling, but starting threads saying that Microsoft is becoming irrelevant isn't.

  • User profile image
    Ion Todirel

    the last one was kind of cute Smiley

  • User profile image
    MasterPi

    I didn't really like the first one. The middle one's metaphor was sort of weak - playing the piano can be considered "play."

    The last one is awesome, though. Tongue Out

  • User profile image
    exoteric

    Are most of us here the target group? If not, then whatever we like or dislike about it has little merrit with respect to its effectiveness in its target region. I kind of liked the last one too, it reminded me of this silly video.

  • User profile image
    fanbaby

    I'll just leave this here.

     

  • User profile image
    evildictait​or

    @fanbaby: That is a truly, truly horrendous advert.

    It's completely not necessary to mention your competitors in your adverts. It's bad marketing (quick quiz: which name do you remember from the advert? Google Docs or Office 365?), it's bad form (do you want to buy a product from a firm that advertises like this), and it's just misinformed (if you're using Google Docs, why do you need to convert from Office? You have Google Docs).

    If Office 365 is a good product, tell me about Office 365. I don't want to spend money on a product whose selling point is "Office 365: We're not saying we're good, but if you buy Google Docs you'll lose your wallet". I want to buy a product that is good irrespective of the competition.

    Watching that advert makes less likely to buy Office 365, and it damages the Microsoft brand to be associated with it. It's a truly appalling advert. And Microsoft should stop it. It doesn't need to stoop to mud-slinging to sell it's products. And running adverts that do devalues the hard work, good faith and good engineering that is in many of Microsoft's products that they are trying to sell.

  • User profile image
    Sven Groot

    @evildictaitor: I agree, I hate those kinds of ads (fortunately they're illegal in the Netherlands, you're not allowed to mention your competitors in ads here; not sure how it is in the UK).

    I'll give them bonus points for having Surface RTs on the gambling table, though. But as Zaphod Beeblebrox would say: ten out of ten for style, but minus several million for good thinking.

Comments closed

Comments have been closed since this content was published more than 30 days ago, but if you'd like to continue the conversation, please create a new thread in our Forums, or Contact Us and let us know.