@elmer: I only watched the first, but it was kind of cute
Wow, that was something
If I had to guess these ideas were sourced from leasure time activities around WinDiv.
Actually these are the first adverts in a while from Microsoft about Windows that are any good.
They are short, a little bizarre to get you to remember them, and they link to something that tells you something about the product - i.e. "Touch is powerful", "Work and Play" and "Fast and beautiful" respectively.
And most important of all - they don't focus on negativity surrounding the competition. This isn't a "Microsoft: not quite as crap as our competitors" adverts. It's "here's something about our product you didn't already know, surrounded by a quirky scene that'll help you remember it" advert).
Tomorrow: Microsoft kills a little puppy. evildictator: the puppy had it coming
I didn't really like the first one. The middle one's metaphor was sort of weak - playing the piano can be considered "play."
The last one is awesome, though.
Are most of us here the target group? If not, then whatever we like or dislike about it has little merrit with respect to its effectiveness in its target region. I kind of liked the last one too, it reminded me of this silly video.
I'll just leave this here.
@fanbaby: That is a truly, truly horrendous advert.
It's completely not necessary to mention your competitors in your adverts. It's bad marketing (quick quiz: which name do you remember from the advert? Google Docs or Office 365?), it's bad form (do you want to buy a product from a firm that advertises like this), and it's just misinformed (if you're using Google Docs, why do you need to convert from Office? You have Google Docs).
If Office 365 is a good product, tell me about Office 365. I don't want to spend money on a product whose selling point is "Office 365: We're not saying we're good, but if you buy Google Docs you'll lose your wallet". I want to buy a product that is good irrespective of the competition.
Watching that advert makes less likely to buy Office 365, and it damages the Microsoft brand to be associated with it. It's a truly appalling advert. And Microsoft should stop it. It doesn't need to stoop to mud-slinging to sell it's products. And running adverts that do devalues the hard work, good faith and good engineering that is in many of Microsoft's products that they are trying to sell.
@evildictaitor: I agree, I hate those kinds of ads (fortunately they're illegal in the Netherlands, you're not allowed to mention your competitors in ads here; not sure how it is in the UK).
I'll give them bonus points for having Surface RTs on the gambling table, though. But as Zaphod Beeblebrox would say: ten out of ten for style, but minus several million for good thinking.
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