@AndyC: I'm not worked up. I think it's funny that they can't for the life of them come up with a product name that isn't ridiculous. At least it's a decision? Nice excuse for ineptness on Microsoft's behalf. I disagree about the need to differentiate between a Windows Store App and a desktop app:
Dude 1: "Hey I can't find that cool app you showed me in the Windows Store."
Dude 2: "That's because its a [WTFYouCallit] app, not a Windows Store App. You can buy it on Amazon"