That should be used in Win8/WP8 advertising.
I read this book a long time ago and it has largely stood me in good stead as far as out chosen industry is concerned:
The Lessons Learned:
They Keep Moving The Cheese
Get Ready For The Cheese To Move
Smell The Cheese Often So You Know When It Is Getting Old
Adapt To Change Quickly
The Quicker You Let Go Of Old Cheese, The Sooner You Can Enjoy New Cheese
Move With The Cheese
Savor The Adventure And Enjoy The Taste Of New Cheese!
Be Ready To Change Quickly And Enjoy It Again
They Keep Moving The Cheese.