That blog post just screams linkbait to me. Especially because the very first sentence he wrote is attention seeking "Microsoft are going to punish me for this but THE TRUTH NEEDS TO BE HEARD, DAMMIT!" hyperbole. If he had a valid message, he should have posted it without the drama.
What would be the point of link baiting here? Josh doesn't have ads on his web site. There's hyperbole because he was expressing his feelings, which at the time he posted were pretty raw. He'd been part of a fairly depressing e-mail conversation with his fellow Disciples, after all. His blog is a personal blog, and not a "journalistic blog", so I find most of what you just said to be rather off the mark. His message was valid to him, and that's all that matters.