...is apparently the replacement name for metro apps, said in response to Tom Warren's (The Verge) question during "The principles of Microsoft design" session.
I guess we're back to Microsoft Design Language Framework 2012-esque names?
I do find it interesting that it's "Windows 8" and not just "Windows" since the number is dropped in future versions.
EDIT: (see below) It's actually Windows Store Apps. No "8".
@MasterPie: Re: "Windows 8" and not just "Windows" it sounds like a geek took a marketing class were he learned the importance of repeating your brand over & over. Unfortunately this fictitious person isn't smart enough to be bother with such facts as there's a Windows 9 in our future. Of course it could be that from now on with Windows there will be no app compatibility for versions so a Windows 9 app will only run on Windows 9. That kind of makes sense since WinRT is part of the OS and not shipped separately like .NET -- At least not yet. In any case it's pretty lame all the way around.
@DeathByVisualStudio: Maybe there will be no Windows 9 and Microsoft will start doing releases like Apple. Windows 8 Elephant, Windows 8 Ostrich, etc.
Whoops, guess the wrong name was said during the presentation. According to TheVerge (and MS), it's actually Windows Store Apps. That makes more sense. Still ugly though.
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