Coffeehouse Thread

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Windows 8 tablets accounted for 7.4 percent of tablet shipments last quarter

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  • Ian2
  • felix9
  • Harlequin

    Funny enough, I saw my first Surface Pro commercial on TV yesterday....it was horrible. Just people jumping around and dancing. I don't understand what they're shooting for.

  • cbae

    , Harlequin wrote

    *snip*

    I don't understand what they're shooting for.

    That you'll remember it when you go shopping for a tablet.

  • eddwo

    It worked for Apple with the iPods didn't it? 

     

  • vesuvius

    I'm not so sure, Windows Phone grew the least in the last quarter. With Android selling 64% of all smartphones in the world, I think it is time Microsoft concentrated on popularity, rather than the Apple money making model. There was a time when Windows ran on any PC, even the young or those on tight budgets could be part of the software revolution.

    We used to laugh at Linux fanbois here on Channel 9, but the Linux kernel is probably running on more devices than Windows PC's, if it isn't already, it is only just a matter of time.

    I am not as obsequious as some that never post anything even mildly negative about Microsoft, having developed for iOS and Android, it is a no-brainer that Microsoft are the best tools, I just hope someone at the top changes things around by telling the accountants to stick their business models in the rubbish bin.

  • figuerres

    , eddwo wrote

    It worked for Apple with the iPods didn't it? 

     

    what was the primary use of the iPod when that advert was made ?

    PLAY MUSIC.

    the ad communicated that very well so it worked.

     

    the surface adds with the jumping/dancing do not do much to show *WHY* you need one.

    and very little of *WHAT* you will use it for other than show it off.

    some recent adds finally show more of the what real folks need to see.

  • DeathBy​VisualStudio

    This is great news. While WP sales topping out at 5% is kind of "meh" (remember what people say about Mac market share) I think the tablet sales are more remarkable. Now if Microsoft can get their APIs to line up better between W8 and WPH I think you'll see a surge in app development for both platforms. If you combine the reach of both W8 and WP I think a lot more developers (i.e. FaceBook) would be willing to build apps -- targeting mobile Windows rather than using the excuse for W8 of "it's Windows -- just use the browser".

  • vesuvius

    @DeathByVisualStudio: No having a brilliant facebook application, loses you sales in mobile shops as most smartphone users are stuck to their social networking activities, since Microsoft have a 1% stake in Facebook, I would have spent a million on a Facebook app, rather than tens of millions in advertising.

  • Ray7

    Possibly.

    But if you look at the last couple of lines of the Strategy Analytics report:

    Shipments refer to sell-in. Numbers are rounded. The definition of tablet does not include e-book readers or convertible PCs.

    The good news is that these figures don't include sales of 'convertible PCs' which I take to mean devices like the Surface. This could mean that the sales could be even higher.

    The bad news is that these figures aren't sales; they are 'sell-in': shipments to retailers and online stores. These are not the figures for devices sold to end users, which is the only measure that really matters.

  • Bas

    @figuerres: Commercials are not supposed to show you what a product can do. They're not moving information brochures.

  • Bas

    , Ray7 wrote

    *snip*

    Possibly.

    But if you look at the last couple of lines of the Strategy Analytics report:

    *snip*

    The good news is that these figures don't include sales of 'convertible PCs' which I take to mean devices like the Surface. This could mean that the sales could be even higher.

    The bad news is that these figures aren't sales; they are 'sell-in': shipments to retailers and online stores. These are not the figures for devices sold to end users, which is the only measure that really matters.

    [i]Everybody[/i] uses sell-in numbers. If everyone uses the same metric, you can compare. It doesn't matter if they're the number of produced, shipped, or sold items.

  • cbae

    , Ray7 wrote

    *snip*

    The bad news is that these figures aren't sales; they are 'sell-in': shipments to retailers and online stores. These are not the figures for devices sold to end users, which is the only measure that really matters.

    Is that a line they teach you over on TUAW to downplay any potential threats to the iPad's dominance? Shipments aren't made just one time per quarter. Retailers get shipments several times per quarter. If products don't sell through, they don't reorder. I highly doubt retailers are stockpiling Windows 8 tablets given that the general impression by industry "analysts" is that Windows 8 isn't well-received by consumers. IOW, the sell-in figures are more likely to be based on very conservative ordering patterns by retailers.

  • Ian2

    Figures that I get for my own apps also bode well with a significant surge in downloads over the last couple of months:

    Generic Forum Image

    http://websurfaces.co.uk/2013/04/08/windows-store-download-stats/

  • cbae

    @Ian2: A year ago, there were maybe a handful of apps that had more than a few thousand ratings. Now, the most popular apps have in excess of 50,000 ratings, and the number of ratings for a title reflects only a small fraction of the number of total downloads.

  • Harlequin

    Yeah but then you look at the Surface Pro ad...no context whatsoever. And the best part, when I found this video, YouTube had an ad for an Android tablet for this video... =/

  • cbae

    , Harlequin wrote

    Yeah but then you look at the Surface Pro ad...no context whatsoever. And the best part, when I found this video, YouTube had an ad for an Android tablet for this video... =/

    That's not nearly as funny as Microsoft leveraging resources provided gratis by Google (i.e. YouTube) to host the Scroogled campaign videos.

  • vesuvius

    , Ian2 wrote

    Figures that I get for my own apps also bode well with a significant surge in downloads over the last couple of months:

    Generic Forum Image

    http://websurfaces.co.uk/2013/04/08/windows-store-download-stats/

    Have you made any money? It is a bit like having a busy day in a shop where no-one buys anything, I would hide the fact that so many visits failed to convert into a sale, just like loads of hits on your blog don't necessarily means people are really interested, it is all about "Likes", "Votes" and "Sales"

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