Coffeehouse Thread

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Windows Store - Target Marketing of Apps a little off skew?

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  • User profile image
    Ian2

    A little surprised when my daughter signed in to her Surface this morning to see the 'Bank of America' App in her list of 'Surface Picks' when she went into the Store App.

    Why?

    1. We are in the UK so have no interest in the 'Bank of America' (I have never seen a branch over here).
    2. My daughter is signed into her (Childs) Windows Live Account which I would have thought would have been enough to trigger Apps more likely to be of interest to a child?

    Surely the targeted marketing aspect of the Windows store must be better than this?

  • User profile image
    mikexkearney

    There is a huge call centre in Chester- dont know what they do.

  • User profile image
    Ian2

    @mikexkearney:Granted, but let's not get side tracked.  Even if we lived in Chester why would my 11 year old daughter have any interest in the 'Bank of America' App? 

    But more to the point, why is it being served to her in the first place?

  • User profile image
    wkempf

    Unless you've put Windows 8.1 on there, none of the suggestions are targeted at the user. "Bank of America" is just an "editor's pick" type of suggestion, not targeted marketing. 8.1 adds targeted suggestions, but I believe still retains the "Surface Picks" which is no different.

  • User profile image
    Ian2

    @wkempf:Gosh, that seems a little short sighted.  With a little more work those opportunities could have been opened up and perhaps made available to some of the better Apps coming from smaller independent developers (who have a tough time marketing apps).

    I hope someone reads this thread and picks up on that for the future.

  • User profile image
    wkempf

    The selections often do contain such apps, as Microsoft wants to promote them. The suggestions just aren't tailored for the user. That is, in Windows 8. The App Store got a complete overhaul in Windows 8.1, and one of the changes is the addition of a "Picks for you" section, which is a user tailored selection of apps. How good those choices are going to be is anyone's guess, though. So far what I've seen has been only slightly better than the "Surface Picks" choices, but there's any number of reasons why that might be true now but I'll see a much better selection in the future.

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