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    haha ya sorry about the steaks - was thinking opposite of urban vegan Wink

    it sort of did two things (for me)

    1 was acknowledge the come from behind position in a self depreciating way - ie; rising from grave - fun sci fi theme - spreading "light"

    2 would be:  hey you were first - tablets are ms - so its only natural youve been waiting for the best one (newspaper / gates / past)

    3 would be - the old saying "awaken a sleeping giant... which is what iOS did (iphone/ipad) to MS

    so...we USE it...but dont apply it to the redundant/expected target - we apply it to the consumer


    "awaken the giant in YOU"   like - we just woke up with all this power...want some?