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the future of windows

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  • User profile image
    figuerres

    I do have to say I am wondering what the real long term plan at Microsoft is for the windows os.

    as of right now I think it's going to become a "Cost center" where in the past it was a "Profit Center"

    if they convert the target user base to windows 10, and keep putting out updates then down the road will they simply stop offering the OS to users who are not buying a new pc ?

    on one hand offering more updates faster should be a good thing.

    but if the cash flow is too low then can they keep it going and keep it relevant to users ?

    I recall when MS bought Virtual PC, sold it to users, then made it free, then dumped the product.

    other things like this have happened before ....

    I hope they have a really good plan to keep funding the upgrades to keep being made for a *LONG* time to come!

    just a thought.

  • User profile image
    spivonious

    I think the long-term plan is to give away the OS and charge users for subscriptions to services, e.g. Office, Xbox Live, Groove Music, OneDrive, etc.

  • User profile image
    Ian2

    and I guess add value to their hardware (XBOX, Surface, HoloLens etc)

  • User profile image
    vesuvius

    @figuerres: Business will still continue to pay, as will PC manufactures so the Cash cow is still there, according to Satya:

    "If you think about our history in technology, we've had concepts that have changed how people have interacted with their computing resources.

    "One of them was a graphical user interface, the second was the browser and the web. I think of Cortana as the third platform."

    Google will always use your data to sell advertising, as will Facebook, Microsoft are looking to gain end users trust, so personal information is used to help you. I have just heard an interview on Radio 4 with someone lady suffering insomnia, and virtual reality technology helping her so Hololens has a future.

    Part of Microsoft problem is that they make a lot of money from business, from Excel to Sharepoint, I am working at a place that does not have an exchange server for the first time in 20 years (office 365) so when these users look to entertainment, Apple and Android provide a different user experience. In five years time Microsoft will have Office and Visual Studio running maturely on whatever device you have.

    Operating systems have reached an equilibrium, as I type on a Macbook, most users needs are catered for i.e. play video, use Skype, browse the internet and look at your photos so I cannot see what else is major that is missing in the OS's from Linux, iOS, Android and Windows?

    Apple are banking on Apple Pay, Health and Music Streaming so the big three are now focussing on user experience, not in terms of a GUI, but in your day to day life (or advertising).

    Just what will wastingtimewithforums have to do now there are no major releases of Windows?

    Article here

  • User profile image
    ZippyV

    , spivonious wrote

    I think the long-term plan is to give away the OS and charge users for subscriptions to services, e.g. Office, Xbox Live, Groove Music, OneDrive, etc.

    You guys seem to forget Microsoft receives 20-30% on all Universal App sales. This should be the replacement income for lost Windows sales. Sadly Microsoft is not very serious with their own apps and app store. But hey, Solitaire is now freemium for only 10$/year.

  • User profile image
    elmer

    Windows Enterprise is not free, and business will buy it to have the standard operating platform control they want.

  • User profile image
    swheaties

    I fired up my laptop yesterday and when I went to start one of my apps I noticed that Toshiba had added an icon to my task bar next to the start menu that linked to their website.

    I tried to start the health and fitness app and of course it stopped working and put up a dialog that said it needed an update. So I clicked the update button and rather than just downloading the update I was presented with a screen of "updates" that were somehow deemed necessary for my machine. There were many brands on the page that I had never seen before. Two that I recognized and remember are ebay and amazon. I don't have applications on machine for these companies. I certainly don't want to spend my valuable time and bandwidth reading about them and downloading them. There were over thirty updates, all of them checked by default. I didn't have time to go through all of them so I just shut the window and did something else. BTW I looked in the control panel and there are no apps on my machine for ebay or amazon. There is nothing to "update". The screen I was presented with was a list of paid advertisements to install software on my laptop.

    The future of windows?
    An unstoppable onslaught of spam from places you never thought possible.
    Complete and total violation of your personal physical space. Yes your monitor is a physical finite resource that will belong to whoever Microsoft sells it to.
    Complete ownership of your working day. You will not turn on your computer and work as you normally do. You will turn on your computer and read advertisements.
    Complete and total ownership of your privacy. Speaking into your phone or computer will continue to be no different than standing in the lobby of the Microsoft office building in Washington and shouting.
    Get ready for the new windows! Yay!

  • User profile image
    kettch

    @swheaties: Was it Toshiba or Windows presenting you with these "updates". I'd like to see a screenshot of that because Microsoft doesn't do any third party updates through WU.

  • User profile image
    Bass

    , swheaties wrote

    I fired up my laptop yesterday and when I went to start one of my apps I noticed that Toshiba had added an icon to my task bar next to the start menu that linked to their website.

    I tried to start the health and fitness app and of course it stopped working and put up a dialog that said it needed an update. So I clicked the update button and rather than just downloading the update I was presented with a screen of "updates" that were somehow deemed necessary for my machine. There were many brands on the page that I had never seen before. Two that I recognized and remember are ebay and amazon. I don't have applications on machine for these companies. I certainly don't want to spend my valuable time and bandwidth reading about them and downloading them. There were over thirty updates, all of them checked by default. I didn't have time to go through all of them so I just shut the window and did something else. BTW I looked in the control panel and there are no apps on my machine for ebay or amazon. There is nothing to "update". The screen I was presented with was a list of paid advertisements to install software on my laptop.

    The future of windows?
    An unstoppable onslaught of spam from places you never thought possible.
    Complete and total violation of your personal physical space. Yes your monitor is a physical finite resource that will belong to whoever Microsoft sells it to.
    Complete ownership of your working day. You will not turn on your computer and work as you normally do. You will turn on your computer and read advertisements.
    Complete and total ownership of your privacy. Speaking into your phone or computer will continue to be no different than standing in the lobby of the Microsoft office building in Washington and shouting.
    Get ready for the new windows! Yay!

    So basically the Google business model at the fundamental operating system level. Mining your private information is going to make Microsoft a whole lot more money then the $50 or whatever the hell an OEM license went for. The future of Windows is very bright in that regard. I'm no analyst, but I think MSFT is a buy.

  • User profile image
    Bass

    As someone who can never get enough training data for my academic research, what would be cool would be a public marketplace were we can buy Windows user private documents and contacts and what not directly from Microsoft. I think this could be a great business opportunity and win-win. I do expect an academic discount though, as is customary. As an academic I shouldn't have to pay as much for data as for-profit companies or international criminal organizations.

  • User profile image
    swheaties

    >>what would be cool would be a public marketplace were we can buy Windows user private documents and contacts and what not directly from Microsoft

    I suppose you are being sarcastic but I don't think you are far from the truth.  Microsoft, google, etc don't invest in the infrastructure to gather and maintain this information if they didn't benefit from it financially. 

    About a week ago the local news here in San Diego discovered that the new Uber app wants to upload your contacts list and track your location 24/7 whether the app is running or not.  They sent one of their reporters out to randomly ask people how they felt about that.  Of course everyone (who made the news) felt really violated by it.  

    When I installed windows 10 today I was not surprised when I was told Microsoft is going to be accessing my contacts and tracking my location if I want to use Cortana.  I'm just waiting for the day I get the message that a Microsoft employee is bring his sleeping bag over to the house so he can sleep over.

  • User profile image
    Bass

    , swheaties wrote

    >>what would be cool would be a public marketplace were we can buy Windows user private documents and contacts and what not directly from Microsoft

    I suppose you are being sarcastic but I don't think you are far from the truth.  Microsoft, google, etc don't invest in the infrastructure to gather and maintain this information if they didn't benefit from it financially. 

    About a week ago the local news here in San Diego discovered that the new Uber app wants to upload your contacts list and track your location 24/7 whether the app is running or not.  They sent one of their reporters out to randomly ask people how they felt about that.  Of course everyone (who made the news) felt really violated by it.  

    When I installed windows 10 today I was not surprised when I was told Microsoft is going to be accessing my contacts and tracking my location if I want to use Cortana.  I'm just waiting for the day I get the message that a Microsoft employee is bring his sleeping bag over to the house so he can sleep over.

    I honestly don't remember if I was being sarcastic or something else. I think it's terrible from my perspective, but it doesn't effect me personally so it's hard to be too upset. It's all in the EULA/privacy policy so if people don't read that - we'll it's too bad really. I find it hard to have empathy for people who apparently willingly give away their private information for commercial exploitation.

    I primary use GNU/Linux [carefully - fully signed packages] and with pervasive encryption of data. When I use Windows, even before Windows 10, I treat it as a compromised agent, so I don't do stuff like store important information or check my bank account.

    But this new avenue, I think it's a gold mine and I'd want to get in on it too. There is a lot of profit to be had by mining peoples and businesses private data and if Microsoft gets the legal issues squared away (I think they have), that would be an incredible opportunity if they do choose to share this data with their partners. Even just contact lists can be analysed for new business leads to gain a competitive edge, imagine selling the contact list of a Pepsi salesperson to Coca-Cola.

    Having an in to the world's proprietary data is worth hundreds of billions of dollars, and Microsoft seems to have gotten that in. Good for them. They should share a little of that wealth with us peons, it has a potential to be win-win because Microsoft can not predict all the ways the private data can be valuable.

  • User profile image
    Ray7

    , vesuvius wrote

    Apple are banking on Apple Pay, Health and Music Streaming 

     

    Yup, Apple Pay is the killer. 

    I wonder what'll happen when they turn around and announce that you can now use your Apple account to pay for stuff outside the Apple stores?

     

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