When WiFi is used, the phone company is not involved. For example, my Windows Phone has never been used with a phone service.
@blowdart : I need to keep up, I'm familiar with the early version :
"The oldest technique, present as a feature in early version of Microsoft's GUIDGEN SDK tool, works by simply outputting the set of MAC-based version 1 GUIDs corresponding to a time interval, taking advantage of the fact that the time field in v1 GUIDs has a resolution of 100ns, which allows a million sequential GUIDs to be generated by simply locking out other GUID generators on the computer for a tenth of a second (or 10000 GUIDs in a millisecond). These sequential GUIDs are unique, but the increment happens in the Data1 field, not at the end of the GUID."