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View Thread: Executing an .exe from Windows Phone 8
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    No. It won't run for two reasons.

    1) WP8 is a ARM device and doesn't use x86/x64 compatible CPU, so it can't understand the normal .EXE file. (WP8 App file comes with extension .APPX)

    2) Unless your phone is connected to a Live account that has active developer license (hence unlocked), it won't run applications that's not signed with Microsoft's special e-cert.

    Writing native application for WP8 is possible, just download the SDK here and have fun.