What is the SQL Azure Report Viewer?

The sample code "Windows Azure SQL Reporting ReportViewer-SOAP API usage sample" requires it:

Prerequisites •You must install the Windows Azure Software Development Kit (SDK) 1.3 or later to run this sample. You can get the latest version at Windows Azure SDK Downloads. •An active account for SQL Reporting with the server name, username, and password. See  http://go.microsoft.com/fwlink/?LinkID=204134. •Reports hosted in your SQL Reportinginstance. See the related sample at http://archive.msdn.microsoft.com/SQLAzureReports.

But the link for "SQL Reporting" seems to be a dead link.  And I do not see a feature on my Azure account that is SQL Reporting: