And this is coming at a time when the few prolific developers for the Windows Store are discussing abandoning the store because it's impossible to find an app on the store unless you search for its exact name. On a platform that is in dire need of more app developers.
They need to do everything they can to keep existing developers happy, let alone attract new ones. Instead they're not giving one iota about whether these people can sell their apps, or whether it's worthwhile for them, preferring to actively make it less worthwhile.
There's absolutely no reason for even the most die-hard fan of the Microsoft development stack to develop things commercially for the Windows store. Either Microsoft can't see that, which is a big problem, or they don't care, which is just baffling. Either option is something that should set off lots of alarm bells, and I'm quite surprised investors aren't calling for heads to roll over such mismanagement. Why is Nadella not getting criticized for this, for instance?