Christian Weyer is co-founder of thinktecture (http://www.thinktecture.com/), a company aiding software architects and developers in realizing projects with .NET and distributed applications technologies. He is a recognized XML, Web Services and service-orientation expert. As a Microsoft MVP Solution Architect and one of the few independent Microsoft Regional Directors, he has made a name for himself in the developer community. He has worked for many years with Microsoft technologies like COM/DC...
As much as I am services guy and love the REST APIs, I think that Joe Doe developer (sorry, no offense!) likes and maybe needs a .NET API to be productive in the first place.
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Developing and Deploying Your First Windows Azure Service
Just my 2 cents.