What does Bing mean? http://www.youtube.com/watch?v=arCITMfxvEc IMHO.
(I can't take credit for that though, someone else noticed it first.)
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Maybe someone on the Office team is just a little superstitious... or they're marketing to people who are. Not really sure!
Also, re: campers; they have one really big weakness - they're predictable (obviously). Try to find a way to exploit it.