And a super-size it while you're at it.
I've said for some time now that Microsoft needs to be more that an "also-ran" when it comes to touch/mobile space. Microsoft had a lot of nice implementations of touch navigation in WPH7/8 (and even W8). IMO, the problem was not these implementation but rather:
- Rebooting the WP platform too many times.
- Lack of apps. (caused in part by #1)
- Missing phone features that competitors had for too long (with people making excuses for Microsoft like "The iPhone didn't have notifications when it first came out".) They tried to play catch-up here releasing update after update after update which only made WP look that much more incomplete and problematic.
So what's changing?
- Universal Apps unify Windows/Windows Phone apps. That is a great move IMO.
- They remove the "obstacle" of a unique UI to spur application development. WTF?!?!?
So how does having the same UI help you sell against a competing platform when you lack app support (lack of apps and/or apps that lag behind other platforms)? As for developers they'll still need to create Windows specific applications so having a hamburger menu like Android doesn't help much there.
I think Microsoft should try two things:
- Buy Xamerin, incorporate it into Visual Studio Community Edition, and provide app shops a superior method for targeting apps for iOS, Android, Xbox, Windows, and Windows Phone.
- "Re-imagine" their touch UIs in this hamburger-centric world. For example: Include the hamburger menu but also allow its activation by swiping from the left. Android does this in many applications today, They could also keep the panoramas but add a "compact" mode that treats them more like traditional tabs. The same content swipe left/right action could continue to work as it does today or in "compact" mode would switch between the tabs as a whole (like flipping pages).
I just don't understand why they always seem to be cutting off their nose to spite their face.