Sorry for my lack of comments lately. Just so much going on these days!
I'm not sure I think the $100 per app is the right approach. The quality of the apps submitted will be interesting. Not sure we'll see good results but on the flip side thought it's something and may draw in some good ones. Let's see what happens. Will we see any data on this? Apps submitted that received the $100 and # of downloads per? If there are some apps that get good traction it may be worth reaching out to the developer with further opportunity.