Doesn't the iphone use the apple cloud more for its apps then the web? Kind of where Apple products distinguish themselves in the market because they are the only ones that work with the Apple cloud. ( more a question than a statement ). I was reading in the WSJ that Apple wants to be a Netflix. Where I guess iPhones would the be only phones that would access the Apple Netflix like service.
But the Microsoft cloud platform would have to be open to succeed. And if Microsoft provide its own Netflix like video on demand service it would have to be open to all mobile devices.