Quite frankly people will buy this thing and they will love it too, because as magicialclick "biggest MS fanboy" admits, Apple's products produce profound emotions of quality like no other electronics company can. Really there is only two type of electronics companies, Apple and companies trying to be like Apple.
Yeah walking your dog down the street with your iWatch and iPhone will get you lucky every time. (an iCollar on your dog would top it off) I get the attraction but it is still a fad. It might be a long time for the fad to die but it will eventually. Also, I thought Sony was the best electronics company. Anyway, I can't deny Apple stock is doing well.